- Friday 28 June, 2013
Redeem a Mello-Yellow 16-ounce can for an $8 discount on adult NHRA race tickets.
Staging lights on ... Go On Yello! This racing season, Mello Yello shifts gears on its packaging and launches a limited-edition 16-ounce can featuring the NHRA Mello Yello Drag Racing Series logo flanked by flaming header pipes.
Fans of high-speed vehicles and citrus smooth beverages will come together to enjoy exhilarating NHRA race days with the passion-igniting, on-the-go refreshment of Mello Yello.
As previously announced, The Coca-Cola Company has extended its partnership with the NHRA through 2018. Beginning in 2013, Mello Yello will be the lead brand and title sponsor of the NHRA’s Professional class series. The citrusy smooth beverage has given its 16-ounce packaging a brand-new, supercharged paint job for a limited time.
"Both Mello Yello and the NHRA attract incredibly enthusiastic and loyal fans," said Racquel Mason, AVP, Flavor Brands, Coca-Cola North America Group. "Over the past decade, the Company has developed a strong partnership with the NHRA and its fan base. We're thrilled to be able to offer these loyal fans a custom Mello Yello can that celebrates their passion for the NHRA and their love of Mello Yello's smooth citrus taste."
The 16-ounce cans are available in select convenience stores now through August, exclusively in major race markets: Atlanta, Chicago, Topeka, Epping, Norwalk, Brainerd, and Indianapolis. The limited-edition Mello Yello 16-ounce cans can be redeemed at Summit Motorsports Park during the 7th Annual Summit Racing Equipment NHRA Nationals, July 4-7 2013, for an $8 discount on adult NHRA race tickets.
Tickets are on sale now to this year's 7th Annual Summit Racing Equipment NHRA Nationals. You can purchase tickets online at www.SummitMotorsportsPark.com/nhra and print them out on your own computer by using the E-Ticket option. Prefer to talk to a "live" person, ticket representatives are available every day through the nationals. Monday-Friday 8am to 7pm; Saturday 8am - 7pm; and Sunday 9am to 4pm.